Empowering the Wires and Cables Industry in India: A Deep Dive into Genefied’s Innovative Solutions

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Brand Protection, GENEFIED, Rewards Solution

In a rapidly evolving business landscape, industries are constantly seeking innovative solutions to overcome challenges and enhance operational efficiency. The wires and cables industry in India is no exception, facing unique hurdles that demand cutting-edge technologies for resolution. Enter Genefied, a trailblazer in the realm of business solutions, offering a comprehensive suite designed specifically for the wires and cables sector. In this blog, we delve into Genefied’s three key solutions – SupplyBeam, Rewardify, and Scan Win – and how they directly address the industry’s distinctive challenges.

Genefied’s SupplyBeam is a game-changer, leveraging QR code-based traceability solutions to fortify the supply chain. By implementing SupplyBeam, businesses gain real-time visibility into their supply chain. Each product is assigned a unique QR code, allowing stakeholders to track its journey from manufacturing to distribution. 

Rewardify: Fostering Lasting Relationships

Building strong, enduring relationships is paramount in any industry, and Genefied’s Rewardify is tailor-made for this purpose. In the wires and cables sector, where loyalty is crucial, Rewardify introduces QR code-based loyalty programs that incentivize both retailers and influencers.

Businesses can create customized loyalty programs, rewarding partners and customers for their continued association. These rewards can range from discounts on bulk purchases to exclusive offers, creating a mutually beneficial ecosystem. By fostering loyalty, Rewardify helps businesses strengthen their partnerships and cultivate a loyal customer base.

  • Scan Win: Optimizing Operations with Gamification

Optimizing operations is a constant endeavor for businesses in the wires and cables industry. Genefied’s Scan Win adds a touch of gamification to the process, making it engaging and efficient. 

Each successful scan earns participants rewards or points, creating a competitive yet collaborative environment. Scan Win transforms routine tasks into engaging activities, contributing to overall operational excellence.


Genefied‘s suite of solutions – SupplyBeam, Rewardify, and Scan Win – emerges as a beacon of innovation for the wires and cables industry in India. By addressing the unique challenges faced by the sector, these solutions empower businesses to combat counterfeiting, optimize operations, and build lasting relationships. The integration of QR code-based technologies not only ensures traceability but also adds a layer of sophistication to loyalty programs and operational processes. As the industry continues to evolve, Genefied stands at the forefront, providing a holistic approach to propel the wires and cables sector into a new era of success.