The report talks about the shift in demands and emerging trends that are expected to drive the growth of the Rheology Modifiers Market. The rising demand for the Rheology Modifiers Market is expected to drive the demand for Rheology Modifiers , thereby bolstering the growth of the industry. Moreover, the report also studies the impact of the COVID-19 pandemic on the market.

Rheology modifiers are witnessing high demand from the paints coatings industry. Rheological modifiers is a major constituent of paints and coatings, as they are beneficial in controlling the specific characteristics of fluid products. Using rheology modifiers enables paints to spatter in all directions at the time of application and attain a longer shelf life. Besides, rheology modifiers are used in formulators to regulate the flow of paints and coatings and achieve enhanced viscosity. Application of rheology modifiers in oil-based muds offers low shear rates with high viscosity that are beneficial during the drilling of horizontal and high-angle wells and are essential in avoiding sagging and settling of the weighting material.

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Highlights of Report

• In April 2019, The Lubrizol Corporation made an announcement about introduction of Carbopol Style 2.0 polymer, an innovative multifunctional rheology modifier. The product offers rheology modification and reduces or eliminates the need for polyvinylpyrrolidone (PVP) or any other fixatives.
• Increasing demand for organic rheology modifiers is attributable to their low VOC (volatile organic compound) content and improved sustainability. The rheology modifiers that are free from VOCs are widely used in paints and coatings, cosmetics, and adhesives.
• The use of rheology modifiers in the food beverage industry is rising substantially. Several food formulations, such as salad dressings, sauce toppings, soups, bakery products, gravies, and various other packaged products, use rheology modifiers as additives to obtain the desired thickness and taste.

Geographical Segmentation:

The latest research report entails an in-depth analysis of the current growth opportunities for various regions of the Rheology Modifiers Market, gauging their revenue share over the forecast timeline. Furthermore, the report analyses the year-on-year growth rate of these regions over the forecast duration. The leading market regions profiled in the report are North America, Europe, Asia Pacific, Latin America, and Middle East Africa.

Key market participants include The Dow Chemical Company, Lubrizol Corporation, Ashland Global Specialty Chemicals Inc., Arkema SA, Croda International PLC, Akzo Nobel NV, Elementis PLC, Cargill Inc., BASF SE, and Clariant AG

Emergen Research has segmented the global rheology modifiers market in terms of product type, distribution channel, industry vertical, and region:

Product Type Outlook (Revenue, USD Billion; 2017–2027)

• Organic
• Inorganic

Distribution Channel Outlook (Revenue, USD Billion; 2017–2027)

• Online
• Offline

Industry Vertical Outlook (Revenue, USD Billion; 2017–2027)

• Paints Coatings
• Adhesives Sealants
• Cosmetics Personal Care
• Inks
• Pharmaceuticals
• Building Construction
• Oil Gas

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